Grace Eleyae (Uh-Lay-Uh)

Grace Eleyae is an e-commerce company that makes modern hair protection for women. When I was their main copywriter, I pitched and wrote new ideas for email, web, and social media. A project I’m extremely proud of is the ad campaign we ran at the beginning of the pandemic, “Help flatten the curve without flattening your curls.” For some reason, copywriters everywhere were using the saying, “In these unprecedented times.” I decided to stay true to our brand and our community really loved it.